Advertisement / Flyer / Poster (Grade 12 NSC Matric English FAL): Flashcards

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Advertisement / Flyer / Poster
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3 primary objectives of ads/flyers/posters

Informing, Persuading, Attracting attention

3 characteristics of effective headings

Brief & impactful, Eye-catching, Clear & direct

3 language techniques for ads

Imperative verbs, Descriptive adjectives, Memorable slogans

Essential info to include in ads

Description, Timing/location, Contact info

When to use formal tone

Official announcements, Professional services, Educational content

When to use informal/enthusiastic tone

Entertainment, Youth events, Sales offers

4 common mistakes in ads

Info overload, Missing contacts, Poor presentation, Irrelevant pics

Key layout considerations

Bold headings, Balanced distribution, Logical sequence, White space

Role of visual elements

Essential for success; capture attention & support message

Why consider target audience

Influences language choice, design, tone, & content decisions

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