Analysing an Advertisement (Grade 12 NSC Matric English FAL): Quizzes
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Practise the questions
10 questions from this quiz
What is the key difference between 'advertising' and 'advertisements'?
What is the key difference between 'advertising' and 'advertisements'?
Advertising is the verb; ads are noun
What does the acronym AIDA stand for in advertising?
What does the acronym AIDA stand for in advertising?
Attention, Interest, Desire, Action
Who developed the AIDA principle and when?
Who developed the AIDA principle and when?
Elias St. Elmo Lewis in late 1880s
Which example shows a simile?
Which example shows a simile?
You will feel like a million
Which phrase demonstrates hyperbole?
Which phrase demonstrates hyperbole?
Hair healthier after only a week
Which example illustrates personification?
Which example illustrates personification?
The powder touches the baby gently
Which phrase creates urgency in a call to action?
Which phrase creates urgency in a call to action?
There is only 10 left!
Which is NOT listed as a basic human emotion targeted by ads?
Which is NOT listed as a basic human emotion targeted by ads?
Competition and rivalry
What is the purpose of eye-catching headlines in ads?
What is the purpose of eye-catching headlines in ads?
To grab immediate attention
Which activity belongs to the 'Desire' stage of AIDA?
Which activity belongs to the 'Desire' stage of AIDA?
Using aspirational imagery