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10 cards from this deck
Communication to promote products, services or ideas
Attention, Interest, Desire, Action
Elias St. Elmo Lewis, late 1880s
Comparison using 'as' or 'like'
Implied comparison
Giving human qualities to objects
Deliberate exaggeration for effect
Self-esteem, success, love, health, fear of missing out
Grab attention via eye-catching images & bold headlines
'Call now!', 'Buy today', 'Limited time offer'
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