Analysing an Advertisement (Grade 12 NSC Matric English HL): Flashcards
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Advertisement definition
Advertisement definition
Communication to promote products, services or ideas
AIDA principle stands for
AIDA principle stands for
Attention, Interest, Desire, Action
Who created AIDA & when
Who created AIDA & when
Elias St. Elmo Lewis, late 1880s
Simile definition
Simile definition
Comparison using 'as' or 'like'
Metaphor definition
Metaphor definition
Implied comparison
Personification definition
Personification definition
Giving human qualities to objects
Hyperbole definition
Hyperbole definition
Deliberate exaggeration for effect
Basic human emotions ads target
Basic human emotions ads target
Self-esteem, success, love, health, fear of missing out
AIDA Attention stage purpose
AIDA Attention stage purpose
Grab attention via eye-catching images & bold headlines
Call to action examples
Call to action examples
'Call now!', 'Buy today', 'Limited time offer'