Critical Language Awareness (Grade 12 NSC Matric English HL): Flashcards

Ability to examine & question messages in texts, ads, news, media

Uses charged words/imagery to appeal to feelings not logic

Oversimplified, misleading beliefs about groups ignoring differences

Shape how we view & treat others, reinforce biases & assumptions

Forming unfair opinions about a group without proper evidence

Info presented favouring one side/viewpoint vs balanced coverage

Claims too good to be true, vague statements, opinions as facts

Links product/idea to something admirable to create positive feelings

Who created this message & why? Consider author's purpose & motives

What info is missing/hidden? What perspectives aren't shown?