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10 cards from this deck
Personal communication to familiar people (friends/family)
Relaxed, conversational - like friendly chat
Top right corner
Warm, friendly opening addressing recipient by name
Heart of communication; personal news, experiences, responses
Friendly statement expressing desire to maintain contact
Clearly identify why you're reaching out
Spelling, grammar, punctuation & conversational tone
Address/date, greeting, intro, body, closing/sign-off
Prioritise personal connection over professional conventions
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