Analysing an Advertisement (Grade 12 NSC Matric English HL): Quizzes
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Practise the questions
10 questions from this quiz
What is the key difference between 'advertising' and 'advertisements'?
What is the key difference between 'advertising' and 'advertisements'?
Advertising is the process; ads are materials
Who developed the AIDA principle and when?
Who developed the AIDA principle and when?
Elias St. Elmo Lewis in late 1880s
What does the acronym AIDA stand for?
What does the acronym AIDA stand for?
Attention, Interest, Desire, Action
Which example shows personification in advertising?
Which example shows personification in advertising?
The powder touches the baby gently
Which language device is 'Your hair will be healthier after using the product for only a week'?
Which language device is 'Your hair will be healthier after using the product for only a week'?
Hyperbole
Which is NOT listed as an emotional appeal used in advertising?
Which is NOT listed as an emotional appeal used in advertising?
Political affiliation
What is the main purpose of the Desire stage in AIDA?
What is the main purpose of the Desire stage in AIDA?
Creating want or need
Which phrase is an example of creating urgency in a call to action?
Which phrase is an example of creating urgency in a call to action?
There is only 10 left!
Why do fast food advertisements use red and yellow colours?
Why do fast food advertisements use red and yellow colours?
To stimulate appetite
What should you do when analysing advertisements beyond identifying techniques?
What should you do when analysing advertisements beyond identifying techniques?
Explain how they work together