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10 cards from this deck
Mutual reliance between key business functions
Operations, Marketing, Finance, Human Resources
Provides essential funding enabling all other functions
Funds raw materials, equipment, transformation processes
Funds advertising campaigns and market research
Pays wages/salaries, funds training & development
Finance funds functions; they generate income for finance
Produces goods/services that customers purchase
Promotes products and generates sales revenue
To allocate resources efficiently & align with objectives
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