Consumers in the Market Economy (HSC SSCE Economics): Flashcards
📚Flashcards
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10 cards from this deck
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Practise the cards
10 cards from this deck
Utility
Utility
Satisfaction/well-being from consuming goods and services
Individual demand
Individual demand
Demand of each consumer for a particular good/service
Wealth effect
Wealth effect
Rising house prices make homeowners feel wealthier, boosting spending
10% housing wealth increase → consumption change?
10% housing wealth increase → consumption change?
1.5% increase in consumption (long term)
Substitute goods
Substitute goods
Goods that replace each other (e.g., butter/margarine, tea/coffee)
Rising substitute price → demand for other substitute?
Rising substitute price → demand for other substitute?
Demand for the other substitute increases
Complement goods
Complement goods
Goods used together (e.g., iPhones/cases, cars/petrol)
Falling complement price → demand for both goods?
Falling complement price → demand for both goods?
Demand for both goods increases
Price sensitivity: necessities vs luxuries
Price sensitivity: necessities vs luxuries
Necessities low sensitivity; luxuries high sensitivity
How advertising affects price sensitivity
How advertising affects price sensitivity
Builds brand loyalty, reducing price sensitivity
