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10 cards from this deck
Distinctive personality & attitude that sets work apart
Deliberate technique choices: syntax, imagery, rhythm
Formality of language adapted to audience & context
3 long sentences, 3 short sentences, 2 fragments
70% concrete, 20% abstract, 10% vernacular words
Authenticity & professionalism with unique sensibility
Fragments, short sentences, 1st person, concrete nouns
Complex sentences, Latinate vocab, measured clauses
Imperatives, dashes, active verbs, present tense
Formal, conversational, intimate, colloquial
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