Reviewing Performance – The Need for Change (VCE SSCE Business Management): Flashcards

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The Two Key Approaches to Strategic Management
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What Porter's Generic Strategies help achieve

Sustainable competitive advantage

Two approaches in Porter's Generic Strategies

Lower cost (cost leadership) and differentiation

Cost leadership strategy definition

Becoming the lowest cost producer in an industry

Differentiation strategy definition

Making products/services distinct from competitors

Focus type for cost leadership

Internal focus on processes and efficiency

Focus type for differentiation

External focus on market segments and customer needs

Problem when pursuing both strategies simultaneously

Becoming 'stuck in the middle' - achieving neither effectively

Porter's Five Forces (list all five)

Supplier power, buyer power, rivalry, substitutes, new entry

What SWOT stands for

Strengths, Weaknesses, Opportunities, Threats

Four steps in Porter's strategy selection process

Five Forces, SWOT, compare results, select strategy

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