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10 cards from this deck
Sustainable competitive advantage
Lower cost (cost leadership) and differentiation
Becoming the lowest cost producer in an industry
Making products/services distinct from competitors
Internal focus on processes and efficiency
External focus on market segments and customer needs
Becoming 'stuck in the middle' - achieving neither effectively
Supplier power, buyer power, rivalry, substitutes, new entry
Strengths, Weaknesses, Opportunities, Threats
Five Forces, SWOT, compare results, select strategy
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