Internal Business Environment and Planning (VCE SSCE Business Management): Flashcards

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Purchase an Existing Business or Establish Your Own?
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Goodwill definition

Premium paid above net asset value for reputation & relationships

Intangible assets

Assets lacking physical substance, e.g. patents, trademarks

Purchasing business: start-up time benefit

Immediate revenue generation from existing operations

Purchasing business: finance benefit

Historical records & cash flow help secure loans easier

Purchasing business: valuation risk

Intangible assets & goodwill difficult to value precisely

Purchasing business: reputation risk

Poor reputation ('bad will') inherited from previous owner

New business: control advantage

Total freedom to shape concept, brand, & operations

New business: cost advantage

No goodwill premium paid, only tangible assets & direct costs

New business: cash flow challenge

Building customer base takes time; may operate at loss initially

New business: finance challenge

No track record makes lenders cautious, harder to secure funding

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