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10 cards from this deck
Internal, operating, and macro
Everything inside a business influencing operations & decisions
Individuals/groups with vested interest in the business
Immediate external surroundings interacting directly with business
Broad external factors beyond individual business control
Maximise dividend payments and increase share value
High-quality products, fair prices, excellent service
Innovation, differentiation, quality standards, pricing strategies
Growth, interest rates, inflation, employment, consumer confidence
Operating: two-way influence; Macro: one-way (only respond)
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