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10 cards from this deck
Predictable pattern of sales performance over time
Introduction, growth, maturity, decline
Low & grow slowly; minimal or non-existent profits
Most profitable period in product's life cycle
Sales level off and reach a plateau (saturation point)
Product becomes unprofitable or generates minimal profit
Low initial prices to quickly gain high market share
High prices targeting early adopters, then gradual reductions
Consumers continue buying same product despite rival alternatives
Prolong product's market life before decline
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