Customer Base and Brand Identity (VCE SSCE Business Management): Flashcards
📚Flashcards
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Practise the cards
10 cards from this deck
3 main brand types
3 main brand types
Manufacturer's, Private, Licensed
Purpose of trademark registration
Purpose of trademark registration
Legal protection preventing competitors copying brand elements
Business culture definition
Business culture definition
Values, beliefs, behavioural norms guiding operations
3 macro environmental factors
3 macro environmental factors
Economic conditions, technological developments, legislation
ACCC stands for
ACCC stands for
Australian Competition and Consumer Commission
Primary federal consumer protection act
Primary federal consumer protection act
Competition and Consumer Act 2010
4 generations in Australian workforce
4 generations in Australian workforce
Baby Boomers, Gen X, Gen Y (Millennials), Gen Z
Year ALDI entered Australia
Year ALDI entered Australia
2001
Known value items definition
Known value items definition
Products customers regularly buy & use as price benchmarks
Year Canva launched
Year Canva launched
2013