Market Research Practices (VCE SSCE Business Management): Flashcards
📚Flashcards
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10 cards from this deck
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Practise the cards
10 cards from this deck
Market research definition
Market research definition
Systematic procedure to develop & analyse new/existing info
Marketing consultant
Marketing consultant
Professional specialist providing marketing advice
Most critical step in market research process
Most critical step in market research process
Defining the problem & establishing clear objectives
Exploratory research characteristics
Exploratory research characteristics
Unstructured & informal information collection
Descriptive research focus
Descriptive research focus
Consumers' attitudes, intentions & behaviour
Causal research purpose
Causal research purpose
Find cause & effect of certain actions
Primary data
Primary data
Info collected directly from first-hand experience & sources
Secondary data
Secondary data
Info gathered previously by external sources
Sample vs population in research
Sample vs population in research
Sample is subset; population is entire group being studied
Number of participants in focus groups
Number of participants in focus groups
Between 6 and 12 participants