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10 cards from this deck
Systematic procedure to develop & analyse new/existing info
Professional specialist providing marketing advice
Defining the problem & establishing clear objectives
Unstructured & informal information collection
Consumers' attitudes, intentions & behaviour
Find cause & effect of certain actions
Info collected directly from first-hand experience & sources
Info gathered previously by external sources
Sample is subset; population is entire group being studied
Between 6 and 12 participants
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