Target Market Attributes (VCE SSCE Business Management): Flashcards

Customers with similar needs who may purchase via value exchange

Strategy attracting all segments via widespread distribution/media

Subdividing large markets into distinct groups with similar needs

Geographic, Demographic, Psychographic, Behavioural

Specific customer group a business wants to reach with products

Placing product in market by image, price & target age

Segmentation, Targeting, Positioning

Subset of larger market with particular needs or preferences

Study of customer strategies in choosing, using, disposing products

Cultural, Social, Personal, Psychological, Situational