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10 cards from this deck
Customers with similar needs who may purchase via value exchange
Strategy attracting all segments via widespread distribution/media
Subdividing large markets into distinct groups with similar needs
Geographic, Demographic, Psychographic, Behavioural
Specific customer group a business wants to reach with products
Placing product in market by image, price & target age
Segmentation, Targeting, Positioning
Subset of larger market with particular needs or preferences
Study of customer strategies in choosing, using, disposing products
Cultural, Social, Personal, Psychological, Situational
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