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10 cards from this deck
Circumstances around a text's creation & reception
Group who will read, listen to, or watch a text
Society, culture, historical period, ideas, social values
Text's production circumstances & author's personal context
Processes of communication
Writing, reading, speaking, listening, viewing
Channel of communication - how text reaches audience
Age, cultural background, education, employment, interests
Text for one mode needs different structure/style in another
Same text experienced differently via different mediums
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