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10 cards from this deck
Content designed to influence thoughts, feelings or actions
Anyone who reads, views or listens to a text
What the writer hopes to achieve through their text
Where and when a text is published or delivered
Topic is broad issue; contention is writer's specific view
The central argument the writer wants audience to accept
Acknowledging opposing views & explaining why they're wrong
The mood or feeling conveyed by a piece of writing
The emotional associations or extra meanings attached to words
A scale of words arranged from least to most extreme
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