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10 cards from this deck
Speaker's credibility & moral authority
Appealing to audience's emotions
Logical reasoning & evidence
Repetition of words/phrases at start of successive clauses
Placing contrasting ideas in parallel structures
Questions asked for effect, not to elicit answers
Deliberate exaggeration for effect
Freedom or death
Words, Imagery, Stories, Emotions
Problem, Failed solutions, Evidence, Ultimatum
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