Individual and Group Behaviour (VCE SSCE Psychology): Flashcards

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Deindividuation and the Impact of Culture on Individual Behaviour
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Deindividuation definition

Loss of individual identity when part of a group

Key factor enabling deindividuation

Anonymity provided by being part of a group

Negative effects of deindividuation

Rioting, theft, violence, property damage

Positive effects of deindividuation

Charity donations, environmental action

Psychologist who identified deindividuation factors

Philip Zimbardo

Collectivist culture focus

Needs and goals of the group over individuals

Individualist culture focus

Needs of the individual over the group

Examples of collectivist countries

China, Japan, South Korea, India, Brazil

Examples of individualist countries

USA, Australia, Germany, South Africa, Ireland

Decision-making in collectivist cultures

Through collaboration and group consensus

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