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10 cards from this deck
Non-numerical elements influencing investment worthiness
Investments must align with company objectives and strategy
Reputation protection may matter more than immediate ROI
May cause rejection despite good financial returns
All methods rely on predictions; never completely accurate
Exchange rates, sales, tastes, competitors, raw materials
Vary by firm: risk-takers seek rewards, others play safe
Tests assumptions in decisions via what-if scenarios
Scenario created from assumptions about future events
Specific conditions required before investment approval
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