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10 cards from this deck
Scientific decision-making (data-based) and intuition (gut feeling)
Systematically gathering info & using logical techniques
Risk reduction through informed choices
Value of the next best alternative that must be given up
Decisions based on gut feeling, experience, and instinct
For innovative products where data isn't available or reliable
Sony Walkman - developed despite limited data
Visual diagrams to evaluate decisions with uncertain outcomes
A decision point
An uncertain outcome or result
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