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10 cards from this deck
Production facilities are underused
Demand exceeds what business can produce
Promote products to attract customers & increase sales
Finding new uses for products or entering new markets
Permanently reducing scale of operations
Cannot easily be reversed, costly to rebuild
Transferring production work to external suppliers
Flexible prices based on market demand at particular time
Prices rise when demand high, fall when demand low
Airlines, hotels, ride-sharing apps
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