External Environment (AQA A-Level Business): Flashcards

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Costs and Demand
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External environment

Factors outside a business's direct control

Product differentiation

Making offerings stand out from competitors

Interest rates

Cost of borrowing money & reward for saving

Rising interest rates effect on demand

Lower demand (less disposable income)

Rising interest rates effect on business costs

Higher costs for businesses with debt

Income elasticity of demand

How sensitive demand is to income changes

Demography

Study of human populations

Two UK demographic trends

Growing population & ageing population

Fair trade

Better prices & conditions for farmers in less developed nations

PESTLE framework stands for

Political, Economic, Social, Technological, Legal, Environmental

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