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10 cards from this deck
Financial reward for risk; money left after costs from revenue
Units sold × Price per unit
Turnover, sales turnover, sales revenue
Costs changing in direct proportion to output level
Direct labour, raw materials
Costs remaining constant regardless of output in short term
Rent, rates, director salaries
Fixed costs + Variable costs
Total revenue - Total costs
They vary DIRECTLY with output (not just 'vary')
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