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10 cards from this deck
Formal written declaration of a business's core purpose & focus
A specific goal that helps a business achieve its mission
Specific, Measurable, Achievable, Realistic, Time based
Costs that vary directly with output (e.g. raw materials)
Costs that don't change in short term (e.g. rent, rates)
Units sold × price per unit
Total revenue - total cost
Commitment to behave ethically to workforce, community & society
Survival, Growth, Profit
Mission → Corporate aims → Corporate obj. → Functional obj.
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