Mission Statements and Objectives (AQA A-Level Business): Flashcards

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Mission Statements and Objectives
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Mission statement definition

Formal written declaration of a business's core purpose & focus

Objective (business context)

A specific goal that helps a business achieve its mission

SMART objectives acronym

Specific, Measurable, Achievable, Realistic, Time based

Variable costs

Costs that vary directly with output (e.g. raw materials)

Fixed costs

Costs that don't change in short term (e.g. rent, rates)

Revenue calculation formula

Units sold × price per unit

Profit calculation formula

Total revenue - total cost

Corporate Social Responsibility (CSR)

Commitment to behave ethically to workforce, community & society

Three key common business objectives

Survival, Growth, Profit

Hierarchy of objectives (top to bottom)

Mission → Corporate aims → Corporate obj. → Functional obj.

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