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10 cards from this deck
Multiple interconnected factors working together
Shortened forms using initial letters (e.g. LOL, BRB)
Abbreviations as individual letters (e.g. IMO, BTW)
Major force introducing new vocab & communication methods
Brings linguistic habits, creates innovation & hybrid forms
Unconscious prioritisation of ease of articulation
Creative generation of new vocabulary for unmet needs
Significant source - English incorporated thousands of words
Powerful accelerator spreading new terms rapidly
Necessitates new ways of expressing ideas
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