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10 cards from this deck
Psychological mechanisms that shift beliefs/behaviour of populations
Minority influence, internal locus of control, disobedience to authority
Consistency, commitment, flexibility
Presenting a unified, unchanging message over time
Showing dedication even when facing opposition
Adapting approach whilst maintaining core principles
Idea spreads slowly, gains momentum, becomes majority view
Discriminatory views once acceptable, now condemned/illegal
Inherently slow, produces fragile effects, unreliable
Fear of stereotypes (e.g., 'tree-huggers') prevents change
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