Role of Social Influence Processes in Social Change (AQA A-Level Psychology): Flashcards
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What are social influence processes?
What are social influence processes?
Psychological mechanisms that shift beliefs/behaviour of populations
3 processes involved in social change
3 processes involved in social change
Minority influence, internal locus of control, disobedience to authority
3 characteristics for minority influence to succeed
3 characteristics for minority influence to succeed
Consistency, commitment, flexibility
Consistency in minority influence means:
Consistency in minority influence means:
Presenting a unified, unchanging message over time
Commitment in minority influence means:
Commitment in minority influence means:
Showing dedication even when facing opposition
Flexibility in minority influence means:
Flexibility in minority influence means:
Adapting approach whilst maintaining core principles
What is the snowball effect in social change?
What is the snowball effect in social change?
Idea spreads slowly, gains momentum, becomes majority view
Example of social change: race & sexuality attitudes
Example of social change: race & sexuality attitudes
Discriminatory views once acceptable, now condemned/illegal
Nemeth's critique of minority influence
Nemeth's critique of minority influence
Inherently slow, produces fragile effects, unreliable
Bashir's barrier to social change
Bashir's barrier to social change
Fear of stereotypes (e.g., 'tree-huggers') prevents change