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15 cards from this deck
Charismatic leadership crucial for Conservative success
His image was crucial for Labour's 1997 victory
Clear socialist agenda attracted strong left-wing base
Hindered success until party united under Johnson
Favours larger parties, benefits Conservative & Labour in UK
Used data analytics to target swing voters & key seats
Fixing economy & Cost of Living after Conservative rule
Clear liberal stance helped voters align, aided 2024 win
Global crisis impacted elections worldwide
Media decides which issues are important & should be covered
How media frames stories influences public perception
COVID handling focus primed voters to assess crisis mgmt
Direct communication with electorate, bypassing traditional media
TikTok & Instagram to engage younger voters, boosted reach
Voting for them seems a wasted vote under FPTP system
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