Presidential elections and their significance (Edexcel A-Level Politics): Flashcards

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The importance of incumbency on a president seeking a second term
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Incumbency definition

Current office holder seeking re-election

Name recognition advantage for incumbents

Voters familiar with president's policies & leadership style

Media exposure benefit for incumbents

Constant presence in news keeps them in public eye

Fundraising advantage of incumbency

Prestige & connections to wealthy donors and PACs

Obama's 2012 campaign fundraising total

Over $700 million

Track record advantage for incumbents

Can showcase concrete achievements & policy successes

Obama's 2012 campaign key achievements highlighted

ACA, Great Recession recovery, Osama bin Laden killing

Scrutiny disadvantage for incumbents

Face intense scrutiny from opponents, media & public

George H.W. Bush 'no new taxes' pledge impact

Breaking pledge led to loss of trust among voters

Desire for change disadvantage

Policy fatigue or disillusionment with status quo

Jimmy Carter defeat factor

Economic struggles & Iran hostage crisis caused desire for change

Less momentum disadvantage for incumbents

Struggle to generate same excitement as challengers

Political context impact on incumbents

Judged on handling of domestic & international issues

'It's the economy, stupid' reference

Bill Clinton's campaign vs George H.W. Bush economic failure

Policy fulfilment importance for re-election

Extent of fulfilling campaign promises critical for re-election

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