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15 cards from this deck
Current office holder seeking re-election
Voters familiar with president's policies & leadership style
Constant presence in news keeps them in public eye
Prestige & connections to wealthy donors and PACs
Over $700 million
Can showcase concrete achievements & policy successes
ACA, Great Recession recovery, Osama bin Laden killing
Face intense scrutiny from opponents, media & public
Breaking pledge led to loss of trust among voters
Policy fatigue or disillusionment with status quo
Economic struggles & Iran hostage crisis caused desire for change
Struggle to generate same excitement as challengers
Judged on handling of domestic & international issues
Bill Clinton's campaign vs George H.W. Bush economic failure
Extent of fulfilling campaign promises critical for re-election
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