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15 cards from this deck
Achieving goals via attraction, persuasion, influence (not coercion/force)
Joseph Nye
Military and economic might
Cultural appeal, political values, diplomatic practices
Hollywood films and TV shows (spreading American Dream)
Harvard, Oxford, Cambridge
Ability to shape global rules, norms, and institutions
UN, World Bank, IMF
Cairo speech
Hallyu (Korean Wave) - K-pop & Korean dramas
Alliance Française
1949
Abu Ghraib prison scandal & torture use
Soft power and hard power
Limited - hard power often necessary
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