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14 cards from this deck
Documents outlining party policies, principles & promises
Voting for most likely winner vs preferred candidate
Conservatives and Labour Party
Compassion, decisiveness, pragmatism, leadership, communication skills
1997, 2001, and 2005
2007; Labour defeat in 2010
Digital (Twitter/Facebook), data analytics, TV/radio ads
Digital advertising targeted key constituencies
Things Can Only Get Better
Labour isn't working
Get Brexit done
Poor handling of 2008 Great Financial Crisis
Perceived incompetence, recession + Black Wednesday
Partygate, Liz Truss mini-budget
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