Factors Explaining Election Outcomes: Policies, Campaigns, and Political Context (Edexcel A-Level Politics): Flashcards

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Factors Explaining Election Outcomes: Policies, Campaigns, and Political Context
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What are manifestos?

Documents outlining party policies, principles & promises

What is tactical voting?

Voting for most likely winner vs preferred candidate

UK two-party system parties

Conservatives and Labour Party

Key party leader qualities (name 3)

Compassion, decisiveness, pragmatism, leadership, communication skills

Tony Blair's GE wins (years)

1997, 2001, and 2005

Gordon Brown replaced Blair when? Outcome?

2007; Labour defeat in 2010

Modern campaign techniques (name 2)

Digital (Twitter/Facebook), data analytics, TV/radio ads

2019 Conservative campaign strategy

Digital advertising targeted key constituencies

Tony Blair 1997 campaign slogan

Things Can Only Get Better

Thatcher's anti-Labour slogan

Labour isn't working

Boris Johnson 2019 appeal message

Get Brexit done

Why did Labour lose 2010 election?

Poor handling of 2008 Great Financial Crisis

Why 1997 Labour win re: Tory govt?

Perceived incompetence, recession + Black Wednesday

Post-2019 Tory reputation damage causes

Partygate, Liz Truss mini-budget

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