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13 cards from this deck
Surveys gauging public opinion on politics, candidates, voter intent
People vote for party they believe will win
Trailing party gains support or leading party supporters don't vote
Labour predicted +1.3%, Conservatives won by 7.6%
Predicted tie, Conservatives won by 6%
Media outlets' partiality towards certain parties or candidates
1992 General Election
1979 Conservative campaign by Saatchi & Saatchi
Media's ability to highlight issues, shaping public importance
Monitoring govt, exposing corruption, holding politicians accountable
2009, Daily Telegraph investigation
False or misleading information presented as news
Over 70% rely exclusively on social media
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