The influence of the media (Edexcel A-Level Politics): Flashcards

Surveys gauging public opinion on politics, candidates, voter intent

People vote for party they believe will win

Trailing party gains support or leading party supporters don't vote

Labour predicted +1.3%, Conservatives won by 7.6%

Predicted tie, Conservatives won by 6%

Media outlets' partiality towards certain parties or candidates

1992 General Election

1979 Conservative campaign by Saatchi & Saatchi

Media's ability to highlight issues, shaping public importance

Monitoring govt, exposing corruption, holding politicians accountable

2009, Daily Telegraph investigation

False or misleading information presented as news

Over 70% rely exclusively on social media