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10 cards from this deck
Non-numerical info (words, descriptions, images)
Every member has equal chance of selection
Different participants in each condition
Predicts no significant effect or relationship
Defining variables specifically, measurably, testably
Responding in socially acceptable rather than truthful ways
Factor that is systematically changed/manipulated
Controlling order effects by varying condition sequence
Sum of all values divided by number of values
False positive - rejecting true null hypothesis
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