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10 cards from this deck
Techniques to collect data on feelings, attitudes, opinions
Quantitative data
Qualitative data
Fixed choices to rate agreement to statements
Answering to depict self favourably, not genuinely
Consistency of a measure or finding
Extent something measures what it intends to measure
Standardised - same questions asked in same way
Everyone has equal chance of being selected
Subgroups proportionately represented in sample
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