Obedience (Edexcel A-Level Psychology): Flashcards

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Social Impact Theory of Obedience
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Developer & year of social impact theory

Bibb Latané, 1981

Target (social impact theory)

Individual receiving the influence

Source (social impact theory)

Person/people exerting the influence

3 key factors in social impact theory

Strength, immediacy, number

Strength (social impact theory)

Power, status or authority of the source

Immediacy (social impact theory)

Closeness between source & target (physical/temporal)

Buffers (social impact theory)

Barriers creating distance between source & target

Psychosocial law

Social impact shows diminishing returns as sources increase

Divisional effect (social impact theory)

Influence distributed across multiple targets

Milgram: obedience % when 2 peers rebelled

10%

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