PageRank Algorithm (OCR A-Level Computer Science): Flashcards

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PageRank Algorithm
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PageRank definition

Algorithm evaluating web page importance based on quality & quantity of links

PageRank developers

Larry Page and Sergey Brin

Link representation in PageRank

A 'vote' for the linked page

Links that carry more weight

Links from highly ranked pages

Link equity

Authority distributed among linked pages

What PageRank assigns to pages

Numerical weight representing importance

Top search result factors

High PageRank and relevant keywords

Search efficiency benefit

Results delivered in milliseconds

Type of pages PageRank promotes

Authoritative and well-linked pages

PageRank scalability benefit

Can search billions of pages quickly

Link farms

Fake links to artificially increase ranking

PageRank bias toward older content

Older pages likely have more links

Keyword reliance limitation

Low-quality, keyword-stuffed pages may appear in results

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