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13 cards from this deck
Algorithm evaluating web page importance based on quality & quantity of links
Larry Page and Sergey Brin
A 'vote' for the linked page
Links from highly ranked pages
Authority distributed among linked pages
Numerical weight representing importance
High PageRank and relevant keywords
Results delivered in milliseconds
Authoritative and well-linked pages
Can search billions of pages quickly
Fake links to artificially increase ranking
Older pages likely have more links
Low-quality, keyword-stuffed pages may appear in results
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