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11 cards from this deck
Mediating processes between stimuli & responses
Essential for learning to take place
Behaviourism and cognitive approach
Individual observes a model's behaviour
Must remember the observed behaviour
Must be able to replicate observed behaviour
Considers rewards & punishments following behaviour
Seeing model being positively reinforced
Makes imitation more likely to occur
Imitation more likely if identify with model
Similar age, gender, social status
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