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15 cards from this deck
An action which is good in itself
Categorically, without exception, regardless of outcome
Three formulations
Formula of the universal law of nature
Would it make sense if everybody always acted this way?
Formula of the end in itself
Don't use others as a means to an end
Am I exploiting/using anybody else to achieve my goal?
Formula of the kingdom of ends
Would it make sense if this action was the law?
It cannot be universalised
Fairness and clarity in moral decision making
Offers no flexibility, doesn't regard situation
Cannot adopt impersonal perspective without losing sense of self
Can justify anything by characterising action appropriately
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