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14 cards from this deck
Theory: best action maximises happiness, minimises suffering
Morality judged by consequences, not nature or intentions
Jeremy Bentham (1748-1832)
Greatest happiness for the greatest number
Pleasure & happiness are the highest goods
Action maximising utility (happiness) & minimising suffering
Method to measure pleasure/pain an action generates
Intensity, Duration, Certainty, Propinquity, Fecundity, Purity, Extent
Each action judged independently by its consequences
No one person's happiness valued more than another's
Hard to foresee outcomes; requires precise future knowledge
Majority happiness outweighs minority suffering
Extremely hard to measure subjective pleasure/pain objectively
Humans naturally motivated by pleasure, seek to avoid pain
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