The Media (OCR A-Level Sociology): Flashcards

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Globalisation and Media
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McLuhan's term for interconnected world via tech

'Global village'

Culture liked by ordinary people (e.g. TV soaps)

Popular culture (or mass culture)

Culture in theatres, galleries, museums for elite

High culture

Strinati: what's happening to high & pop culture divide?

Blurring - elements of pop in high culture & vice versa

Marxist/Frankfurt School: purpose of mass culture

Social control & maintaining ideological hegemony

Ideological hegemony meaning

Dominance through ruling class ideology

Baudrillard: type of society we live in

Media-saturated society

Baudrillard: distorted view of world created by media

Hyperreality

Baudrillard: artificial make-believe media images

Simulacra

Jenkins: participatory culture definition

Users/audiences creating culture & content

Barrier preventing poor groups accessing new media

Digital divide

Capitalist values forced on weaker nations (Mx concept)

Cultural imperialism

Marcuse: people obsessed with products as extension of self

Commodity fetishism

Marcuse/Adorno: media aim to create this type of culture

Homogenous culture

Cohen: fusing local & global cultures together

Hybridisation

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