Media and Representation (OCR A-Level Sociology): Flashcards

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Media and Representation
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Tokenism (media representation)

Including minority figures to appear not racist/sexist etc.

Hall (1989): 3 basic representations of Black people

Natives, entertainers, slaves

Van Djiks (1991): method used to study 1980s riots

Discourse analysis

Symbolic annihilation (Tuchman)

Groups absent, condemned or trivialised in media

Mulvey (1975): Male gaze

Camera 'eyes up' female characters for male erotic pleasure

False class consciousness (Marxist term)

WC deceived into believing inequality results from MC merit, not unequal life chances

Owen Jones: 'Chavtainment'

Reality TV portraying WC as bigoted, slothful & aggressive

Glennon & Butsch: % of US sitcoms with manual worker head

4% (real life was 36%)

Price (2014): 'Poverty porn'

Media exploiting content for shocking effect on audience

Medical model of disability

People disabled by their own physical/mental impairment

Paul Hunt: disabled stereotypes in media

10 stereotypes (e.g. pitiable, sinister, laughable, burden, non-sexual)

Hegemonic masculinity (Easthorpe 1990)

Ideological myth: real man = strength, aggression, violence

Metrosexual male (Mort)

Man in touch with feminine side, emotionally connected, focused on appearance/fashion

Ferguson (1983): 'Cult of femininity'

Excellence via caring, family, marriage & appearance

Wayne et al (2008): teenager representation finding

Youth mainly shown as violent threat to society

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