Media Ownership and Control (OCR A-Level Sociology): Flashcards
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Practise the cards
15 cards from this deck
Murdoch's use of media to influence politics
Murdoch's use of media to influence politics
Uses spin to present parties in certain light, influences voting. Owns vast media outlets (Sky, Sun, Times)
Bagdikian 2014: No. of companies controlling US media
Bagdikian 2014: No. of companies controlling US media
6 companies (Comcast, Disney, Fox, Time Warner, Viacom, CBS)
Horizontal integration
Horizontal integration
Range of media owned by same company (e.g. News Corp: Sky, Sun)
Vertical integration
Vertical integration
Controls all levels of media production (e.g. TimeWarner films)
Lateral expansion
Lateral expansion
Spreading into other business areas (e.g. Virgin: holidays, music)
Synergy in media
Synergy in media
Profiting from more than core product (e.g. Harry Potter merch)
Ofcom established year and role
Ofcom established year and role
2003, powerful media regulator for TV, radio, telecommunications
IPSO established and what it replaced
IPSO established and what it replaced
Sept 2014, replaced Press Complaints Commission after Leveson
Dominant ideology
Dominant ideology
Ruling class ideas spread by media as limited range, presented as normal/fact
Marxist instrumentalist approach to media
Marxist instrumentalist approach to media
Owners directly control content to protect profits & spread ideology
Hegemony (Gramsci)
Hegemony (Gramsci)
Persuading classes to accept dominant ideology as normal/reasonable
Pluralism in media
Pluralism in media
Power shared among competing groups, wide range of opinions exist
Digital divide
Digital divide
Uneven distribution of media and technologies in society
Baudrillard's hyperreality concept
Baudrillard's hyperreality concept
Lines between real & imitation blurred (e.g. Gulf War 1991 media)
Spin doctors' role
Spin doctors' role
Manipulate media with favourable slant or bury bad news