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15 cards from this deck
Uses spin to present parties in certain light, influences voting. Owns vast media outlets (Sky, Sun, Times)
6 companies (Comcast, Disney, Fox, Time Warner, Viacom, CBS)
Range of media owned by same company (e.g. News Corp: Sky, Sun)
Controls all levels of media production (e.g. TimeWarner films)
Spreading into other business areas (e.g. Virgin: holidays, music)
Profiting from more than core product (e.g. Harry Potter merch)
2003, powerful media regulator for TV, radio, telecommunications
Sept 2014, replaced Press Complaints Commission after Leveson
Ruling class ideas spread by media as limited range, presented as normal/fact
Owners directly control content to protect profits & spread ideology
Persuading classes to accept dominant ideology as normal/reasonable
Power shared among competing groups, wide range of opinions exist
Uneven distribution of media and technologies in society
Lines between real & imitation blurred (e.g. Gulf War 1991 media)
Manipulate media with favourable slant or bury bad news
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