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12 cards from this deck
Engage reader & provoke thought
Evoke strong emotions
Emphasise key points
Make arguments memorable & impactful (groups of three)
Repetition of initial consonant sounds
Provide evidence
Personal pronouns like 'you' and 'we'
Short, personal stories or experiences
Create vivid imagery
Exaggeration to emphasise importance
Highlight differences
Create a sense of unity
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