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12 cards from this deck
Techniques to make language more persuasive & impactful
Influence audience's thoughts, feelings, or actions
Giving audience compliments to make them feel valued & agree
Deliberately exaggerated language for emotional response
Using 'I', 'you', 'we' to create direct connection
Direct commands or instructions telling audience what to do
Presenting ideas, phrases, or words in groups of three
Natural rhythm & memorability; create sense of completeness
Words chosen to trigger emotional responses in audience
Add credibility & make arguments seem more trustworthy
Questions that don't expect an answer; answer seems obvious
Multiple rhetorical devices combined, not just one
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