Positive & Negative Impacts of Sponsorship, Media & Technology (AQA GCSE Physical Education): Flashcards

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Positive & Negative Impacts of Sponsorship, Media & Technology
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Tech advantage to sponsors: viewing

Easier to see logos (better quality)

Tech advantage to sponsors on TV

Advertising opportunities during breaks

Tech example improving performer performance

Running blades for disabled athletes

Tech examples improving safety in sport

Ski helmets, head guards in boxing

Tech helping officials make better decisions

VAR, Hawkeye, Hot spot

Example of better facility from tech

Velodromes for cycling

Tech advantage for spectators: platforms

TV, tablet, mobile phone

Interactive tech options for spectators

Player cam, VAR/Hawkeye at live games

How tech reduces official errors

Provides additional help to reach right decision

How WiFi helps officials

Improved communication with officials & technicians

Tech disadvantage for sponsors: funding

Must provide more funding for equipment

Tech disadvantage for performers re: cost

Those unable to afford tech at a disadvantage

Tech disadvantage re: live game attendance

People watch at home instead

Tech disadvantage for spectators: viewing cost

Pay to view sports & specialist channels

Tech disadvantage for officials: dependence

Become reliant on technology

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