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14 cards from this deck
A business or organisation creating goods/services for customers
Satisfy customer needs and wants
Customer satisfaction and financial success
Crucial link between suppliers and customers
Raw materials, finished goods, or services
Customers buy, consumers use the products
Increasing what customers will pay vs. cost of materials
Cost reduction approach and enhancement approach
Makes products easier to access or use
Improves how products look, feel, or function
Products last longer or work better
Creates emotional connections and builds trust
Offering something distinctive from competitors
Reduces waiting times and improves customer experience
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