Risk and reward (Edexcel GCSE Business): Flashcards

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Risk and reward
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Risk-reward relationship in business

Higher potential rewards come with greater risks

Two factors that calculate business risk

Likelihood of negative event & severity of consequences

Personal satisfaction reward for entrepreneurs

Seeing products grow, business expand, gaining recognition

Financial profit reward

Earning more than spending; more than fixed salary jobs

Independence reward in business

Making own decisions, working own schedule, no boss

What causes business failure?

Poor cash flow, declining sales, competition cause failure

Financial losses risk

Losing investment & personal belongings used as loan security

Unlimited liability meaning

Owner personally responsible for all business debts

Lack of security risk

No guaranteed income, depends on business performance

How market research reduces risk

Reveals problems early, identifies promising opportunities

How business plan reduces risk

Identifies potential challenges & solutions in advance

How does adequate start-up funding reduce risk?

Prevents cash flow problems, covers initial & unexpected costs

Why seasonal demand increases risk

Off-peak periods may not generate enough income for expenses

Why small target markets are riskier

Vulnerable if customers change preferences or spending habits

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